Fri 20 Jul 2007
The Secret to Selling Your Home Faster and for More Money
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You may be wondering how to sell a house quickly and for the best price. It has always been common sense that if you want to get top dollar when you are selling your home, you need to make sure that it appears as attractive as possible. However, over the last couple of decades this notion has spawned an entire industry. Professionals now make a living by preparing homes for sale, before they go on the market. This is known as home staging, home enhancement or home redesigning. The results are homes that sell faster and for more money.
People make a buying decision within the first moments they enter a home. A home staging professional can ensure you make the best possible first impression on potential buyers. The goal is to sell the home at the highest price possible in the shortest period of time. Home stagers work to make the home appeal to the broadest market possible.
Staging a home for sale goes far beyond simply tidying up and other minor, cosmetic touches. Staging employs specific techniques such as depersonalizing, decluttering and landscaping. Professional home stagers work with the "flow" of the home to enhance and focus on the home’s strengths, by drawing attention to them, while simultaneously minimizing and detracting from any weaknesses.
A home stager will “depersonalize” the home’s décor. This involves removing personal effects such as photos or cultural items to increase the home’s appeal to a wider audience. Potential buyers want to imagine how their furnishings would look in the home and depersonalizing facilitates this.
Another technique is to repaint in neutral colors. This also broadens the appeal of the home to the widest audience.
Stagers will rent furniture for vacant homes. This allows those viewing the home to better imagine themselves living in it. Stagers may also rent furnishings to a replace the owners’ existing furniture when there is need for improvement.
Professional stagers can charge anywhere from $500 and up, but the investment is worth it. Staged homes have proven to sell for more money than non-staged homes. Also keep in mind that staged homes sell faster, so you do not have to pay the expenses associated with owning the home longer.
Real estate agents have embraced the value of this service and will often use it as a part of their marketing plan. Of course this is in their best interest as staging ultimately results in higher commissions for them.
So if you want to sell your home as quickly as possible, at the highest possible price you will dramatically improve your results by hiring a professional home staging company.
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